Gold Digging

Last year Elle and Blackberry launched the first competition of its kind in South Africa, The Elle style reporter in association with Blackberry. The search started in full swing in July and by the closing date it had received over 296 entries. From this pool of bloggers Elle and Blackberry narrowed it down to 18 and eventually the super seven finalists. Tonight Elle and Blackberry draw the competition to a close with a big bang celebrity flooded, uber-social, uber-cool crowd filled the first (blog) party in South Africa. With Elle Belles and celebrities dressed in the latest, cutting edge and evolving fashion trends I just had to live blog this moment – my very last post as a Elle style reporter finalist - for the benefit of those who were to broke, tired, far or just genuinely couldn’t  to make it out that night.

Such a unique event should be matched with just as equally unique crowd.  So it seems only fitting that it all came to an end at our very own city of dreams, city of gold, Egoli - Johannesburg. In this city anything and everything goes in the search for fame. With a jam packed room filled with only the coolest people in search of their own claim to fame and flashy gold deco to match, It was all about the individualism coming through that night. With groovy sounds from Djs like Zinhle, I could not stop bobbing my head. And every individual in that venue had pulled out all the stops reaching for a unique edge in their look. 

The city is flashy, its stylish and it’s fun. The best way to sum up the event is through the eye of my lense as it captured an anything goes style. So here goes. 

Here is to this year's event. Look forward to what new finalists bring...Goodluck to all competitors.